The chain is evolving its current Club H10 to enhance the guest
experience and offer a completely revamped value proposition.
Under the claim “The place to belong”, the new program features four
categories and makes it easier to earn points.
Barcelona, 2nd of March 2026.- H10 Hotels presents H10 Rewards, the evolution of
its loyalty program, which will replace the current Club H10. The new program aims to
enhance the guest experience without losing its original essence and offer a completely
renewed value proposition to enjoy in the 70 hotels and 26 destinations where the
company operates.
With the new program, the chain reaffirms its commitment to guest loyalty as a key pillar
in its growth strategy, as it represents a substantial improvement for the end guest. The
new H10 Rewards program aims to enhance the repeat guest experience, rewarding
their loyalty with benefits both within the hotel, including welcome amenities and
exclusive service benefits, and with discounts on direct bookings.
New brand and value proposition
H10 Rewards introduces a new naming and visual identity, responding to the desire to
give the program a more contemporary image and one that is aligned with the company’s
image. For its part, the claim “The place to belong”, reflects the program’s value
proposition, a concept that appeals to that immediate sense of belonging that the guest
experiences upon entering all the hotels in the chain. The program thus becomes a gateway to places where members genuinely connect and want to return, reaffirming that when they stay at H10 Hotels, they are in the right place.
New categories
The program features a new category structure, which has been expanded from three to
four categories and can be accessed as members accumulate nights or stays:
Essential: from the first day of registration.
Silver: from 5 nights or 3 stays.
Gold: from 25 nights or 15 stays.
Platinum: from 40 nights or 25 stays. Members of this category enjoy the
maximum benefits of the program.
The program structure allows members to move up a category more quickly through
nights and/or stays, thus rewarding repeat visits. In this way, the guest reaches the
higher categories faster and accesses greater rewards earlier.
Preferential access to exclusive benefits
H10 Rewards has been designed to recognise and reward the loyalty of its members in
a special way. As the member moves up in category, they gain access to a range of
superior benefits, including everything from exclusive discounts on direct bookings or on
food and wellness to premium benefits such as late check-out or room upgrades.
In addition, all members, regardless of their level, enjoy a welcome gift, a complimentary
bottle of water and a birthday present, reinforcing the value of the program from the very
beginning.
More points on every booking
The new model reinforces the incentive to repeat by increasing the reward obtained for
each stay. H10 Rewards significantly improves point accumulation, allowing members to
earn more points per stay, especially as they move up in category.
Furthermore, earning points is not limited solely to accommodation. The program values
the guest’s complete experience, allowing them to accumulate points also during their
room for the consumption of additional services within the hotel, such as restaurants,
wellness services or room service. These accumulated points can be redeemed on future
bookings or hotel services, reinforcing the value of the program on each trip.
New website and branding materials
This evolution also extends to both the hotel’s materials and the program’s digital
channels, such as the development of a new website and private member area. The new
site, www.h10rewardsprogram.com, has been designed to offer fast and intuitive
navigation, where members can easily check their category, view their virtual
membership card, manage their points balance, review their booking history, check in
online, and discover exclusive promotions for members available at any given time.
Undoubtedly, H10 Rewards represents a very important step in terms of guest loyalty for
H10 Hotels, as well as a commitment to guest satisfaction, particularly for repeat guests.
The new, more agile and dynamic system aims to reward this guest with more
advantages and exclusive benefits, increasing their sense of belonging to H10 Hotels
establishments: The place to belong
