15th September 2025 – Amsterdam-based boutique hotel group Sir Hotels is proud to announce
the opening of Sir Devonshire Square, its first London outpost. Set within East London’s historic
Devonshire Square courtyard between the infamous creative and culinary scenes of the iconic
Spitalfields Market, and the bustling business district of The City of London, the hotel blends history,
design, art and culture in one of the capital’s most dynamic neighbourhoods.
OPENING DETAILS
Housed within a restored 17th century textile warehouse the hotel features 81 rooms including 14
suites. Interiors have been artfully imagined under the direction of acclaimed architecture and
interior design studio Maison 191, led by designer Samuel Wright. The concept takes inspiration
from Bauhaus geometry and the tactile textile work of Anni Albers, paired with architectural
influences from mid-century figures such as Quincy Jones and John Lautner. The result is a series
of open plan, light-filled spaces refined by sweeping arched windows, sculptural staircases, and a
mixture of traditional and contemporary materials including retro terracotta tiling, stone finishing,
soft upholstery, and woven fabrications.
The guest rooms are defined by a warm and grounded palette of deep blues, greens, browns, and
earthy reds, contrasted with natural timber and metalic detailing. Each room features custom
designed furniture with generous proportions, upholstered seating in tactile textiles, and curated
lighting, creating a sense of calm. Rooms look onto Devonshire Square and the London skyline,
offering a quiet retreat above the dynamic centre of East London.
DINING AT SIR
The hotel opens with an all-day dining concept, open to both hotel guests and the public. Serving
contemporary easy plates, the menu spans breakfast through dinner, with lunch and evening
offerings evolving into a refined selection of easy seasonal dishes prepared with flair by Sir’s chefs,
complemented by a cocktail and wine programme. Mornings start with expertly brewed coffee from
Sir’s exclusive partner, East London’s AllPress, also available in-room.
CONNECTION TO CULTURE
Sir Hotels takes pride in creating one-of-a-kind hotels and experiences in some of the world’s most
dynamic neighbourhoods and positioned between London’s creative, tech, and business
worlds, Sir Devonshire Square is all about hosting and empowering the culturally curious. The hotel
will play host to a monthly programme of authentic and engaging events that captures the city’s
creative spirit, from intimate DJ sessions and live music nights to art talks, design panels and more.
Creativity is woven into every corner of the hotel. In the lobby, the Sir Shop boutique showcases
objects curated by local and international makers and designers.
Within the lounge and lobby area, an ever-evolving gallery wall showcases the work of emerging
London artists and photographers. Refreshed every six months, the rotating exhibit is designed to
spotlight and provide a platform for new talent whilst providing the opportunity for guests and the
public to purchase pieces directly, with all proceeds going to the artist. Current works on view
include a piece by London-based artist Femi Dawkins, photography by DEEPAK, and illustrations and
paintings by Glen Gashi.
SIR CARES
Through Sir Hotels’ dedicated Sir Cares initiative, Sir Devonshire Square is partnering with 20/20
Levels, a London-based organisation focusing on social mobility for racially underrepresented
youth. Guests are invited to contribute a voluntary £1 at booking, with funds supporting mentorship,
skills training, and career development programmes, as well as dedicated internships and
recruitment opportunities hosted at the hotel.
ARRIVING SOON
Additional facilities will open in phases, with The Cover, Sircle Collection’s private members’ club, and
the main restaurant set to follow at a later date. The hotel is finalising plans for an in-house gym, but
in the interim, a local fitness partner will provide complimentary access for hotel guests.
“We’re so proud to offer something truly distinctive in London. Sir Devonshire Square combines the
intimacy of a boutique hotel with a strong connection to our East London creative spirit, with the
refined design and comfort Sir Hotels is known for.” Mark Jonathan Heyburn, General Manager of
Sir Devonshire Square.
